Agentic commerce – where AI agents discover, compare, and increasingly transact on a shopper’s behalf — is already here. Most players are putting their head in the sand and pretending it’s not for them. But that’s like being in the year 2000 and not believing in the internet.

Here’s the reality.

1. Young people shop by image, not text

Young people today shop by image, not lengthy product descriptions and keywords. This changes everything in a platform’s architecture: semantic vs. visual search. A resale catalogue built for keyword queries isn’t built for the way the next generation actually browses.

2. AI surfaces are becoming the new storefront

More and more shoppers use new AI surfaces: Gemini, ChatGPT, Perplexity, and others. Which means product catalogues need to be normalised, enriched, and conversation-ready to be visible. Most aren’t. If an agent can’t read and understand your listings, your inventory effectively doesn’t exist in that channel.

3. Payment providers are becoming shopping platforms

Payment providers “own” the customers and know them best – so they’re becoming the shopping platforms. From the shopper’s agent to the brand’s agent, they’re best placed to facilitate and authenticate transactions. Whoever sits closest to the payment sits closest to the sale.

Why I started building faircado

I started to build faircado the day I realised that, on this beautiful planet:

• We throw a rubbish truck full of clothes into landfill every second
• We already have enough clothes to dress the next 6 generations
• Yet we still produce 100 billion new garments every year

This is insanity.

We HAD to find a way to do better than this.

So we built the first system able to aggregate, normalise, and enrich millions of second-hand product listings from all across the internet into one place — so it would become super easy for anyone to find what they were looking for.

Image matching, Pinterest integration, virtual try-on… it quickly became one of Gen-Z’s favourite apps. That’s given us incredible insights into the evolution of shopping behaviours, and I’m honestly afraid of how things will end for “traditional” players who refuse to see the urgency.

Because making second-hand the first choice of every consumer will only work with a strong, future-proof resale infrastructure. Onwards and upwards!

What I usually get asked

What is agentic commerce?

Agentic commerce is a way of shopping online, where AI agents discover products, compare options, and increasingly also complete purchases on a shopper’s behalf. This is replacing the “old-school” way of shopping through browsing, text search, and buying manually.

Why does agentic shopping matter for resale?

Second-hand listings are very different from regular e-commerce data. Second-hand catalogues are messy and non-standardised by nature. If listings aren’t normalised, enriched, and readable by AI agents, they won’t surface in agent-driven discovery – leaving resale invisible in the channel where a growing share of shoppers, especially Gen-Z, now start.

How can resale platforms prepare for agentic shopping?

By investing in visual (not just text) search, normalising and enriching product data so it’s conversation-ready for AI surfaces, and understanding the growing role of payment providers in authenticating and facilitating agent-led transactions.

PS 1: Read McKinsey & Company’s new State of the Consumer 2026 to learn more about “the new tech-driven path to purchase: how people discover and decide is changing rapidly.”

PS 2: I’ll be on stage across Europe over the next few months to talk about the future of shopping – and the role of resale, agentic commerce, and Gen-Z in it. Hit me up if you’re planning to be at TechBBQ in August, DMEXCO in September, or Recommerce Buzz in October. I’d love to chat!

Evolena de Wilde is the Founder & CEO of faircado; a version of this piece first appeared on Evolena’s LinkedIn.

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For this one, we’re focusing on actual shopping apps – not coupon plugins, not price comparison tools, but real marketplaces and recommerce platforms.

How we picked these apps

To make this list, an app had to:

• let you actually buy stuff (not just compare, track or collect coupons)
• be available in Europe
• have a clear value: cheaper, better, second-hand, more convenient
• not just be a BNPL, coupon, or comparison tool (sorry Klarna, Honey, idealo – not this time)

For each app, you’ll get a breakdown of:

• What it does
• Pros
• Cons
• Availability (countries)
• Who it’s best for

And yes, faircado is first. It’s our app. But if you read to the end, you’ll see why it actually deserves the top spot for European users.

1. faircado – Best overall second-hand shopping app for European users

What it does

faircado takes Europe’s biggest second-hand and refurbished marketplaces and puts them into one single app.

Instead of checking Back Market for a phone, Vestiaire Collective for a designer bag, and ten more tabs for clothes, you:

• search once
• across multiple marketplaces at the same time
• and check out with one single shopping cart

You can also search by image:

saw a fit on Pinterest, TikTok, Instagram, or on your friend in the club bathroom? Screenshot it, upload it to the app, and faircado finds the best second-hand alternatives across their partners.

Partners include major names like ebay, Sellpy, Back Market, Vestiaire Collective, plus other big and more niche marketplaces across Europe – all wrapped in one app.

Pros

• One app, many marketplaces → less FOMO, more “okay, this genuinely is the best option”.
• Single checkout so you don’t have to remember twelve passwords and shipping policies.
• Search by image, not just by brand or keyword – ideal if your brain works in “saved looks”, not product names.
• Shop from shops you’ve never even heard of. It’s about the best deal for you, not who you know.
• Built for European users first, not as a US app that “also ships here for crazy shipping prices”.

Cons

• Focused on second-hand and refurbished – if you only ever want brand new, full-price, this isn’t your app.
• Still focused on Europe – if you’re outside Europe, this isn’t your MVP app (yet ).

Availability

• Countries: Germany, United Kingdom, Austria, the Netherlands, France, Belgium, Italy, Spain, Portugal, Denmark, Sweden, Finland.
• Platforms: iOS & Android (web version coming out 2026)

Best for

If you’re in Europe and you want one app that checks multiple second-hand and refurbished marketplaces for the best deal, faircado is the most efficient option in 2026.

2. Depop – Best for niche vintage pieces

What it does

Depop is basically Instagram meets second-hand marketplace. It’s super visual and heavily driven by curated closets. It’s especially popular in the US, UK, and Australia, but is available more widely through international shipping.

Pros

• Social features (follows, likes, styling) if you enjoy the community aspect.
• Great for styled looks rather than random items on a hanger.
• Good place for vintage one-offs that are harder to find on mainstream platforms.

Cons

• Prices are often higher than other second-hand platforms – you’re paying for curation and aesthetic.
• International shipping can get expensive fast.
• Still quite focused on specific fashion subcultures, less ideal if you just want “normal coat, size M, please”.

Availability

• Countries: Big in UK, US, Australie with international availability across 150+ countries via international shipping options.
• Platforms: iOS, Android, web.

Best for

If your Pinterest board is your personality and you like your second-hand very curated and don’t mind paying extra for it, Depop is your playground.

3. Vestiaire Collective – Best for pre-loved luxury

What it does

Vestiaire Collective is a global platform for second-hand luxury and premium fashion – designer bags, high-end coats, premium denim and more. It offers authentication on higher-priced items and operates around the world.

Pros

• Huge selection of designer and premium brands.
• Authentication & quality checks on eligible items, reducing fake/designer risk.
• Good filtering for brand, size, condition, and price.

Cons

• Prices are still luxury-adjacent – it’s cheaper than new, but not “cheap”.
• Shipping + duties can complicate cross-border buys.
• Focused on fashion, not multi-category.

Availability

• Countries: global, with strong presence in Europe, North America and Asia.
• Platforms: iOS, Android, web.

Best for

People who want designer pieces with receipts and authentication, luxury and premium brands at a lower price point than new, with some protection built in.

Inside faircado

If you don’t feel like downloading yet another app just for luxury, you can also discover Vestiaire Collective offers through faircado, alongside more affordable marketplaces. Especially handy if you’re mixing luxury bags with more affordable pre-loved finds in one search.

4. Sellpy – H&M’s second-hand engine

What it does

Sellpy is H&M Group’s second-hand platform: a consignment-style marketplace where you can buy and sell pre-owned fashion (plus some home & lifestyle). It started in Sweden and now ships to 20+ European countries. Instead of classic peer-to-peer selling, you send your stuff in, and Sellpy handles photos, listings and shipping.

Pros

• Hands-off selling: great if you hate taking photos, writing listings and answering “is this still available?” 27 times.
• Strong in everday fashion brands, kids’ clothes and basics.
• Backed by H&M Group, and feels more like a big online shop.

Cons

• Fees and payouts are lower than DIY selling on Kleinanzeigen – you’re paying for convenience.
• Less “thrill of the hunt” than classic peer-to-peer apps; it feels more like a big online store.
• Search is decent, but it’s still text-based only, and their product titles are mostly not detailed enough to find the perfect piece.

Availability

• Countries: available in 20+ European markets (big focus on the Nordics, DACH and wider EU).
• Platforms: iOS, Android, web.

Best for

People who want an easy selling experience and don’t want to run a mini business every time they declutter.

Inside faircado

Here’s the fun part: Sellpy is also available through faircado.

That means:

• you can discover Sellpy inventory side-by-side with other marketplaces in one search
• and because Sellpy doesn’t have image search, using faircado’s image search is actually the easiest way to take an inspo pic, and find similar pieces across Sellpy and other platforms.

So if you’re a Sellpy girlie, the power move is: use Sellpy through faircado.

5. refurbed – Hidden gem for refurbished tech

What it does

Refurbed is a multi-country marketplace for professionally refurbished tech: phones, laptops, tablets, home appliances, and more. Products are up to 40% cheaper than new, with warranties and a strong circular-economy angle.

Pros

• Huge range of 45k+ refurbished products, not just phones.
• Up to 40% cheaper than buying new, with at least 12 months warranty on devices.
• Operates like a proper marketplace, so you can compare offers from multiple refurbishers in one place.

Cons

• Purely tech-focused
• Slightly less mainstream name recognition than Back Market, so some people just don’t know it exists yet.
• As with all refurb marketplaces, you still need to read condition grades carefully.

Availability

• Countries: 12 markets including Austria, Denmark, Germany, Ireland, Italy, Sweden, Netherlands, Belgium, Finland, Czech Republic, Switzerland, Portugal.
• Platforms: iOS, Android, web.

Best for

If you’re in Europe and want to save serious money on tech while still getting warranty and a proper checkout, refurbed is a very solid (and still underrated) pick.

6. Shpock – Europe’s “shop in your pocket” flea-market app

What it does

Shpock (“shop in your pocket”) is an Austrian mobile-first marketplace for second-hand everything: fashion, electronics, home, cars – very “online flea market”, but prettier than most classifieds.

Pros

• Strong local deals in core markets
• Very mobile-first UX; it was designed as an app from day one.
• Feels like a more playful, less dusty version of classic marketplaces.

Cons

• Quality of listings can be hit or miss – it’s still a flea market after all.
• Experience outside core countries can be patchy until the user base grows.
• Like all local marketplaces, you need basic scam/common-sense filters on.

Availability

• Countries: Europe-wide, with strongest presence in the UK, Germany and Austria.
• Platforms: iOS, Android, web.

Best for

People who like Kleinanzeigen energy, but want a slightly more polished, app-first experience – especially in the UK, DE and AT.

7. Swappie – Refurbished iPhones across Europe

What it does

Swappie is a Finland-based platform that buys, refurbishes and resells iPhones (and iPads) with 12–36 month warranties.

Pros

• Super focused: only iPhones / iPads, refurbished in their own facilities.
• Pan-European logistics, with a hub in Germany and operations centre in Tallinn.
• Great if you want “like new” Apple gear without Apple prices.

Cons

• If you don’t want Apple devices, this is not your app – clearly.
• Prices can be closer to new than peer-to-peer, because of warranty and in-house refurbishment.
• Less of a “browse everything” shopping experience, more of a “I need a specific phone” tool.

Availability

• Countries: over 15 European markets, with strongest presence in Finland, Sweden, Italy and Germany.
• Platforms: iOS, Android, web.

Best for

Anyone who’s team iPhone but broke or simply not willing to pay 1.3k every other year.

So… which shopping app is actually best in 2026?

Sure, you can hunt across eBay, Sellpy, Back Market and others manually – or you can shop smarter and let faircado check them for you all at once.

Here’s the honest answer:

• If you only want to download one app and you’re in Europe → start with faircado.
• If you enjoy the whole second-hand hunting experience, you’ll probably also use Depop, or Kleinanzeigen depending on your country.
• If you’re into tech or luxury, you’ll touch Back Market and Vestiaire Collective at some point, too.

The difference:

• All the other apps show you just their marketplace.
• faircado sits on top of several of them (including Back Market, Sellpy, ebay and Vestiaire Collective), and lets you search multiple marketplaces in one go, with image search and single checkout.

So for European users in 2026, the smartest move is:

download faircado first,

then treat the other apps as bonus levels – not the starting point.

Quick FAQ

What is the best second-hand shopping app in Europe in 2026?

If you want to save money and shop more second-hand, faircado is the best all-round option for European users, because it combines offers from multiple marketplaces in one app instead of locking you into just one platform.

Is faircado better than Depop?

They do different jobs. Depop shows you what’s listed only on their own platform. faircado checks multiple marketplaces (including big partners like Back Market, Sellpy, ebay and Vestiaire Collective) and lets you search them all at once, with single checkout and search-by-image. If you care about saving time and finding the best second-hand option, faircado is the better starting point.

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The History of Black Friday (Because, of course it’s American)

Black Friday started in the US – and like any American tradition, it’s kind of unhinged. Originally, it referred to chaotic crowds in Philly in the 1950s after Thanksgiving. Gridlock, crowd surges, shoplifting, and general retail-induced madness. Police hated it. Retailers saw an opportunity. And boom — “Black” Friday, as in profits going into the black. Give it some time, and there came the malls. The midnight openings. The queues around the blocks and fistfights over TVs.

Fast forward to now, and you have capitalism’s favourite holiday, which turned from a one-day event into a month-long panic spiral designed to gaslight you into buying things no one will ever need.

Who benefits? Mainly benefits mega corps like Amazon, which underpay workers while selling you things faster than your morals can keep up. Meanwhile, Bezos is probably buying a planet or something stupid like that.

Free Shipping? Say Less.

Black Friday deals come and go (and most aren’t even real). But free shipping on everything you thrift in the faircado app? That’s what we’re talking about. And it’s not just for Black Friday – this deal’s here to stay. So, no pressure to panic buy, just guilt-free thrifting.

So funktioniert’s:
Invite 2 friends to faircado

They redeem your code when logging in

You all unlock free shipping on all purchases inside the app

> Download faircado in the Appstore

> Download faircado in the Playsture

Black Friday Bingo

This bingo is sponsored by late-stage capitalism. Enjoyyyy.

☐ Accidentally bought something for your ex

☐ Ordered something just to feel something

☐ Signed up for a newsletter you instantly regret

☐ Bought the same thing twice by mistake

☐ Influencer yelling into camera about life changing [insert literally any item]

☐ 27 open tabs

☐ “Only 3 left” lies

☐ Used a discount code that saved you but cost you 3h of scrolling

☐ 65% off – for something you never wanted to begin with

There’s no gold star for skipping Black Friday. But keeping your wishlist uncluttered and your budget intact? Kinda iconic.

Spend wisely. Or don’t. We’re not your mom.

Lea & your friends at faircado

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No matter if “Bali Girl Era”, “European Summer” or “Main Character Energy in Lisbon” – traveling is a mood.

But what if your mood is overtaking a whole city?

Tourism Gentrification

Imagine: You wake up in Italy, drink your coffee on the balcony of your Airbnb, post a story “Living like a local” – but not a single local is left in your house. Just other tourists doing the same. Meta, right?

Tourism brings in $$, obviously. But often mainly for investors with six Airbnbs and a crypto podcast.

Hot take: When your destination is only hipster cafés, concept stores & Airbnbs you’re visiting a lifestyle museum.

Cities for everyone (except locals?)

Airbnb sounds great until you realise, that whole districts in Lisbon and other cities remain vacant. Why?

Because flats get turned into vacation homes.

Because rents rises by up to 70% in just a few years.

Because there are no more daycare centres, schools or supermarkets left for locals. It’s just not worth it for 3-day tourists.

Beaches aren’t made for masses

Mallorca is reducing its deck chairs by 20% on the beaches of Palma.

You might think “Who cares? As long as Ballermann remains open”.

Plot twist: It’s because sea levels are rising.

Sounds like a logistical problem. But it’s a symptom of something bigger: climate change doesn’t spare holiday destinations. Beaches are shrinking, while planes continue to land every 10 minutes.

Tourism isn’t independent from climate – it’s part of it. So much so, that the global tourism sector accounts for 8% of all CO₂ emissions.

How to go abroad, without being a menace

Do you know these people that say “I love traveling and exploring new cultures sooooo much” after eating an Acai-Bowl in the same co-working café every single day?

No shade, but… Actually, yeah a little shade.

Traveling like a local doesn’t just mean not staying in all-inclusive resorts. It means asking yourself: How do I move around? Where does my money go? Am I part of a bigger problem?

Eat like you mean it

Put your money where your mouth is, they say, right? So we say, eat where you can’t spot a Tripadvisor badge. The more locals inside the restaurant, the better. Local farmers’ markets, street food, bakeries – you name it!

Locals know best where to spend $$, trust ’em!

Don’t sleep on it

Small bed and breakfasts > Insta-rooftop Airbnbs

If you stay at small hotels and homestays, book directly over their website – platforms often take up to 30% commission.

Your adventure is someone’s life

You don’t have to be a polyglot, but a handful of words are doable. Talk to locals, ask them for directions, thank them for their help, find out about life in their country.

Bargaining is okay depending on the culture, but it’s not a power-move. What may be a bargain for you, could be their weekly wage.

Respect the locals, not just their sights.

Tourist etiquette in a nutshell

Tourism isn’t a hall pass to do whatever you want.

Here’s a mini crash course for anyone who doesn’t want to end up in a tourist fail compilation:

No speakers on the beach. No one wants to listen to TikTok playlists. Least of all the wildlife.

Drink less, shout less. You’re not 15 anymore (I assume).

We’re all for exploring – but don’t you dare trash nature!

Don’t buy plastic junk for a 3-minute holiday memory.

Swim wear ≠ Outfit for the city centre.

Local art, farmers’ markets, second-hand? Always supreme.

No travel hauls & holiday wardrobes (that’s so brit-crew 2013)

Don’t shop at chains

Cruises

Be a guest – not a problem.

If you’ve read this far: thank you. You’re probably someone who wants more than just pretty scenery. Someone who knows the difference between ‘looking’ and ‘experiencing’. You can be part of the solution. By taking a stand and thoughtful actions.

Stay awesome,

Lea and your friends from Faircado

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