Understanding Cradle to Cradle: How “Waste” Becomes a Resource

symbols representing circularity of products based on cradle to cradle principles

The Cradle to Cradle principle aims to design products in such a way that they are endlessly recyclable or biodegradable. Instead of producing waste, materials are kept in cycles. This concept revolutionises production, fashion and architecture and makes real sustainability possible.

Circular Economy for Beginners: 5 Simple Steps

man practicing circular economy with children

Everyone can contribute to the circular economy: buy less, use second-hand items, repair instead of throwing away and recycle. Even small changes such as sustainable packaging, conscious consumption and upcycling help to conserve resources and avoid waste. Sustainability doesn’t have to be complicated, it starts with simple steps in everyday life!

The Return of Repairing: Embracing Sustainability in the Circular Economy

people standing around working desk, repairing metal item

More and more people are opting for repairs instead of new purchases. Repair cafés and DIY tutorials promote sustainable consumption. Instead of throwing away defective products, repairing them extends their lifespan – saving money, conserving resources and making our economy more sustainable.

The Challenges of Transitioning to a Circular Economy

Old cans made into plant pots

The circular economy is facing obstacles: A lack of infrastructure, high costs, a lack of legal incentives and a lack of awareness are slowing down change. Companies, politicians and consumers must work together to develop solutions to replace linear economic activity with sustainable cycles.

Unlocking the Circular Economy: A Business Opportunity

Cutout of green factory in front of forest

The circular economy offers tremendous potential for companies to increase resource efficiency and boost profits. There are various approaches, from product design to new business models and take-back systems, the opportunities are countless. The Path to a Sustainable Future For companies, the shift towards a circular economy requires a change in thinking across many areas. […]

The Power of Conscious Consumption in the Circular Economy

individual repurposing plastic as a vase

Every purchase is a choice—one that either supports wasteful systems or fuels sustainability. Conscious consumers buy less, choose quality, and prioritize second-hand to keep products in use longer. But how does mindful shopping truly impact the circular economy? Let’s explore the power of smarter consumption.

Faircado raises $3M to nudge people to buy pre-owned goods

Berlin-based Faircado has built a browser extension that aims to solve the second-hand problem. The company wants to become the discovery layer for pre-owned goods, and has raised €3 million in a round led by World Fund. Accel, General Catalyst, Lightspeed Venture Partners, NEA, Northzone, BackBone Ventures, Earlybird, and Minc accelerator also participated.   Read […]

Recycling Responsibly | Zero Waste Series #5

Recycling as 5th step in the pyramid of the 5 Rs of Zero Waste

Recycling is the last step when doing without, reducing and reusing are no longer possible. Separate waste properly, use collection points for electrical appliances & buy recyclable products. Recycling helps to conserve raw materials, but requires conscious consumption to be truly effective.

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