Newsroom
Welcome to faircado’s newsroom.
For all our media friends, find the latest press releases and fun behind-the-scenes stories all in one place.
What's new at faircado
What's new at faircado

One of Gen Z’s most recognisable sustainability brands
A 2026 study by Jung von Matt named faircado one of the most recognisable sustainability brands among Gen Z in Germany.

What does agentic commerce mean for resale?
Agentic shopping is already reshaping how we buy – and most of resale is ignoring it. faircado’s founder & CEO, Evoléna de Wilde, on what the shift means for second-hand and Gen Z customers.

Winter Is Coming (Is it though?) ❄️
Snow cannons consume as much electricity as 500,000 households and as much water as Hamburg in a year – and that’s just to keep ski tourism artificially alive. This raises the question of whether winter tourism is already a thing of the past or whether it has a sustainable future.

What Designer Brand Are You? | QUIZ
Take this quiz to find out what designer brand suits you best. Are you innovative like CDG or an iconic classic like Chanel?

What Fashion Icon Are You Really? | QUIZ
Find out what fashion icon you are most alike with this fun quiz. From pop icons to royal family – who embodies your personal style best?

Valentine’s Day: Heart, Hype & Sustainability 💖
Valentine’s Day is less romance, more marketing – with plastic hearts, imported roses & unnecessary consumerism. But true love means experiences instead of things, celebrating friendships & loving yourself. Being single? Not a deficit, but freedom! 🌱 Instead of consumption: homemade, second-hand gifts or donations.

faircado among the top trends to watch in 2025
faircado was featured in the 2025 TrendWatching Report as an example of how technology can make more sustainable purchasing decisions easier and more accessible.

New Year, Better Me? 🎆
New Year’s resolutions often fail, but with these realistic steps, sustainable change can be achieved. Instead of perfection, what counts is taking the first step, from structural change, petitions, sustainable consumption & collective action. Your annual plan? No longer doomed to failure with these tips. Important: Celebrate small successes & don’t be too hard on yourself!

Beyond Keywords: How Product Discovery is Changing
Product discovery is moving beyond the search bar. As consumers increasingly use images, natural language, recommendations and AI to find what they want, e-commerce is shifting from matching keywords to understanding intent. Resale makes that shift especially visible, with fragmented product data and one-off inventory exposing the limits of traditional search long before the rest of retail.

How Gen Z Is Changing the Economics of Resale
Gen Z isn’t just driving the growth of resale. By treating second-hand as a normal alternative to new and considering resale value before buying, it is beginning to change how products compete, how consumers calculate value and what ownership itself looks like.

Why Resale Is the Stress Test for the Future of E-Commerce
Resale is not just growing – it is concentrating many of the shifts reshaping e-commerce at once. From a new generation of shoppers, to new forms of discovery and search. Resale is becoming an early indicator of the behaviours and capabilities the rest of retail will increasingly need design for.

One of Gen Z’s most recognisable sustainability brands
A 2026 study by Jung von Matt named faircado one of the most recognisable sustainability brands among Gen Z in Germany.

Why Resale Has a Discovery Problem
Resale inventory is fragmented across marketplaces, inconsistently described and constantly changing, which breaks many of the assumptions traditional e-commerce is built on. Making resale truly convenient therefore requires more than aggregating listings: it requires understanding and structuring millions of individual products well enough for people to actually find what they are looking for.

What does agentic commerce mean for resale?
Agentic shopping is already reshaping how we buy – and most of resale is ignoring it. faircado’s founder & CEO, Evoléna de Wilde, on what the shift means for second-hand and Gen Z customers.
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Press spokeswoman: Lea Plörer
press@faircado.com
FAQ
Faircado is an AI-powered browser extension that helps you find the best pre-loved alternatives when you shop online by searching from a database of 10+ million products from 70 different trustworthy partners.
Faircado was founded for one reason and one reason only – to turn our currently linear economy into a circular one. Globally, 9,000 smartphones and the equivalent of a garbage truck full of clothes end up in landfills every second. Overall, only about 9 percent of the world’s resources are reused multiple times as part of the circular economy. This means that more than 90 percent of extracted resources no longer add value after their first use and remain as “waste” in our ecosystems. Faircado was born to contribute to fixing this broken system by encouraging people to buy used whenever possible.
Used products are mostly less expensive than new versions, sometimes even up to 90% cheaper, but generally at least 50% cheaper. This means that your money will go much further if you choose to buy used instead of new. Additionally, buying used products is more sustainable for the environment. For example, the fashion industry alone is responsible for 8-10% of global emissions. In some parts of the world, such as the Atacama Desert in Chile, a mountain of unused fast fashion clothing items has grown so large that satellites have captured clear images of it. Imagine how many people could have used these clothes. In general, used products are better because they don’t require new resources, they don’t generate pollution and don’t require new energy for manufacturing. For example, it takes about 2,700 liters of water to make just one t-shirt, which is enough water for one person to drink for 900 days. When you choose to buy used instead of new, you’re instantly decreasing the demand for new items hence reducing the pressure on manufacturers to produce these items in large quantities.
A browser extension is a small software program that you can add to your web browser to enhance its functionality and customize your browsing experience. For example, Grammarly is a browser extension that checks your writing for grammar, spelling, punctuation, and style mistakes.
Faircado partners with more than 50 platforms selling second-hand products, such as eBay, Back Market, Grailed, Rebuy and Vestiaire Collective.
Faircado is entirely free for you. When you purchase something through us, our partners (the second-hand platforms) give a small commission, as a thank you for bringing one more customer.
All visual materials, such as team headshots, logos or typefont can be found in our media kit.
For further information regarding collaborations, interviews, official statements or media coverage, we recommend getting in touch directly with press@faircado.com.