Newsroom
Welcome to faircado’s newsroom.
For all our media friends, find the latest
press releases and fun behind-the-scenes
stories all in one place.
What's new at faircado

One of Gen Z’s most recognisable sustainability brands
A 2026 study by Jung von Matt named faircado one of the most recognisable sustainability brands among Gen Z in Germany.

What does agentic commerce mean for resale?
Agentic shopping is already reshaping how we buy – and most of resale is ignoring it. faircado’s founder & CEO, Evoléna de Wilde, on what the shift means for second-hand and Gen Z customers.

One of Gen Z’s most recognisable sustainability brands
A 2026 study by Jung von Matt named faircado one of the most recognisable sustainability brands among Gen Z in Germany.

What does agentic commerce mean for resale?
Agentic shopping is already reshaping how we buy – and most of resale is ignoring it. faircado’s founder & CEO, Evoléna de Wilde, on what the shift means for second-hand and Gen Z customers.

One of the “50 Next Impact Startups” to watch
faircado was included in the “50 Next Impact Startups to Watch” list, recognising young companies using innovative solutions to drive measurable social and environmental change.

Apple App of the Day on Earth Day 2026
On Earth Day 2026, Apple named faircado “App of the Day” – a special recognition of our mission to make secondhand shopping the easiest and most attractive choice and turn E-Commerce into Re-Commerce.

Evoléna de Wilde featured in Fortune
Fortune’s series, The Good Life, shows how up-and-coming leaders spend their time and money outside of work. Today we meet the co-founder and CEO of Faircado, Evolena de Wilde.

faircado CEO spotlighted in Tech Funding News
For International Women’s Day 2026, Tech Funding News spotlighted our CEO and co-founder Evoléna de Wilde d’Estmael and her work toward a more sustainable future of consumption and her role in driving positive societal change through her work.

10 Free Browser Extensions That Will Save You Money Online
Buying second-hand is one of the easiest ways to save money on items while also benefitting the environment. That’s exactly what you can do with Faircado, which prioritises sustainable shopping. Read full article

Faircado Among Top German Startups to Watch in 2024
For the second year in a row, the Berlin-based startup Faircado made it onto the list of top German startups to watch.

People in Betahaus | Meet Evoléna de Wilde d’Estmael
Get to meet the people in Betahaus, one of Berlin’s best co-working spaces. This week Faircado’s CEO Evoléna de Wilde d’Estmael. Read full article

How to Shop Berlin Fashion Week Looks Sustainably
Last week, the annual Berlin Fashion Week, the largest fashion event in Germany, took place in Berlin. From February 5 to 8, the latest fashion trends were presented in the capital for the 17th time. Fashion Week is the yearly get-together for models, media professionals, buyers, and media representatives from all over the world who come to Berlin to marvel at the latest trends and collections. And even though sustainability has become an increasingly important

Faircado wins €1M in Slush 100 competition
Faircado won the world’s biggest start-up competition at Slush 2023 in Helsinki. Following the necessary due diligence, the winner of Slush 100 gets a €1M equity investment from the leading early-stage funds in Europe: Accel, General Catalyst, Lightspeed Venture Partners, NEA, and Northzone. These well-known funds have backed companies like Meta, Stripe, Airbnb, Snap, Uber, Spotify, Salesforce, Instacart, and Klarna. Read full article

Faircado Won Slush 100 Start-Up Competition in Helsinki
Berlin-based Faircado received an equity investment from the leading early-stage funds in Europe: Accel, General Catalyst, Lightspeed Venture Partners, NEA, and Northzone. These iconic funds have backed historic companies like Meta, Stripe, Airbnb, Snap, Uber, Spotify, Salesforce, Instacart, and Klarna, total 1M euros. Read full article
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Press spokeswoman: Lea Plörer
press@faircado.com
FAQ
Faircado is an AI-powered browser extension that helps you find the best pre-loved alternatives when you shop online by searching from a database of 10+ million products from 70 different trustworthy partners.
Faircado was founded for one reason and one reason only – to turn our currently linear economy into a circular one. Globally, 9,000 smartphones and the equivalent of a garbage truck full of clothes end up in landfills every second. Overall, only about 9 percent of the world’s resources are reused multiple times as part of the circular economy. This means that more than 90 percent of extracted resources no longer add value after their first use and remain as “waste” in our ecosystems. Faircado was born to contribute to fixing this broken system by encouraging people to buy used whenever possible.
Used products are mostly less expensive than new versions, sometimes even up to 90% cheaper, but generally at least 50% cheaper. This means that your money will go much further if you choose to buy used instead of new. Additionally, buying used products is more sustainable for the environment. For example, the fashion industry alone is responsible for 8-10% of global emissions. In some parts of the world, such as the Atacama Desert in Chile, a mountain of unused fast fashion clothing items has grown so large that satellites have captured clear images of it. Imagine how many people could have used these clothes. In general, used products are better because they don’t require new resources, they don’t generate pollution and don’t require new energy for manufacturing. For example, it takes about 2,700 liters of water to make just one t-shirt, which is enough water for one person to drink for 900 days. When you choose to buy used instead of new, you’re instantly decreasing the demand for new items hence reducing the pressure on manufacturers to produce these items in large quantities.
A browser extension is a small software program that you can add to your web browser to enhance its functionality and customize your browsing experience. For example, Grammarly is a browser extension that checks your writing for grammar, spelling, punctuation, and style mistakes.
Faircado partners with more than 50 platforms selling second-hand products, such as eBay, Back Market, Grailed, Rebuy and Vestiaire Collective.
Faircado is entirely free for you. When you purchase something through us, our partners (the second-hand platforms) give a small commission, as a thank you for bringing one more customer.
All visual materials, such as team headshots, logos or typefont can be found in our media kit.
For further information regarding collaborations, interviews, official statements or media coverage, we recommend getting in touch directly with press@faircado.com.