Newsroom
Welcome to faircado’s newsroom.
For all our media friends, find the latest
press releases and fun behind-the-scenes
stories all in one place.
What's new at faircado

One of Gen Z’s most recognisable sustainability brands
A 2026 study by Jung von Matt named faircado one of the most recognisable sustainability brands among Gen Z in Germany.

What does agentic commerce mean for resale?
Agentic shopping is already reshaping how we buy – and most of resale is ignoring it. faircado’s founder & CEO, Evoléna de Wilde, on what the shift means for second-hand and Gen Z customers.

10 Free Browser Extensions That Will Save You Money Online
Buying second-hand is one of the easiest ways to save money on items while also benefitting the environment. That’s exactly what you can do with

Faircado Among Top German Startups to Watch in 2024
For the second year in a row, the Berlin-based startup Faircado made it onto the list of top German startups to watch.

People in Betahaus | Meet Evoléna de Wilde d’Estmael
Get to meet the people in Betahaus, one of Berlin’s best co-working spaces. This week Faircado’s CEO Evoléna de Wilde d’Estmael. Read full article

How to Shop Berlin Fashion Week Looks Sustainably
Last week, the annual Berlin Fashion Week, the largest fashion event in Germany, took place in Berlin. From February 5 to 8, the latest fashion

Faircado wins €1M in Slush 100 competition
Faircado won the world’s biggest start-up competition at Slush 2023 in Helsinki. Following the necessary due diligence, the winner of Slush 100 gets a €1M

Faircado Won Slush 100 Start-Up Competition in Helsinki
Berlin-based Faircado received an equity investment from the leading early-stage funds in Europe: Accel, General Catalyst, Lightspeed Venture Partners, NEA, and Northzone. These iconic funds

Reading in the Digital Age: How BookTok Is Changing the Game
The contemporary phenomenon BookTok shows how social media is promoting reading among younger generations and revolutionizing the book market. In this post, we take a closer look at the phenomenon that is making reading a trend again. Fewer and fewer people are reading books, and the increase in sales is mainly due to inflation and a general rise in prices. These and similar reports regularly shake up the book market. The counter-trend is being driven

#1 Product of the Day on Black Friday
Faircado launches on this year’s Black Friday on Product Hunt and gets voted best product globally. A browser-extension that helps users find second-hand products while browsing the internet being voted product of the day on Black Friday sends a signal to the change needed in the shopping market. Read full article

Top Tools to Watch: Our AI Tool Lands Editor’s Pick in Newsletter
Faircado was mentioned as a tool recommendation by the “Superpower Daily” newsletter, which supplies over 230.000 readers globally with regular updates on AI news and handpicked AI tools. Read full article

Faircado Gets a Shoutout! Tools to Use in the Latest Newsletter
“AI Vibes” shouts out faircado in their newsletter as one of the handy AI tools to incorporate into your daily life. They introduce their audience regularly to new tools and practical tips on how to incorporate AI into your routines to get more done in less time.

Faircado Is Semifinalist at The Slush Top 20 in Helsinki
The Berlin-based startup “Faircado” is one of the 20 semi-finalists of the world’s largest startup competition! Slush is a non-profit organization that annually organizes the leading correspondent startup event “Slush”, making it the largest gathering of VC’s and startups in Finland.

Faircado Among Slush Top 50
Faircado proudly announces that they made it to the Top 50 of the world’s coveted Startup Competition by Slush. Slush is a globally leading startup event, that is organized on a yearly basis by a student-run non-profit organization, making it the biggest and most impactful gathering of startups and VCs.
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Press spokeswoman: Lea Plörer
press@faircado.com
FAQ
Faircado is an AI-powered browser extension that helps you find the best pre-loved alternatives when you shop online by searching from a database of 10+ million products from 70 different trustworthy partners.
Faircado was founded for one reason and one reason only – to turn our currently linear economy into a circular one. Globally, 9,000 smartphones and the equivalent of a garbage truck full of clothes end up in landfills every second. Overall, only about 9 percent of the world’s resources are reused multiple times as part of the circular economy. This means that more than 90 percent of extracted resources no longer add value after their first use and remain as “waste” in our ecosystems. Faircado was born to contribute to fixing this broken system by encouraging people to buy used whenever possible.
Used products are mostly less expensive than new versions, sometimes even up to 90% cheaper, but generally at least 50% cheaper. This means that your money will go much further if you choose to buy used instead of new. Additionally, buying used products is more sustainable for the environment. For example, the fashion industry alone is responsible for 8-10% of global emissions. In some parts of the world, such as the Atacama Desert in Chile, a mountain of unused fast fashion clothing items has grown so large that satellites have captured clear images of it. Imagine how many people could have used these clothes. In general, used products are better because they don’t require new resources, they don’t generate pollution and don’t require new energy for manufacturing. For example, it takes about 2,700 liters of water to make just one t-shirt, which is enough water for one person to drink for 900 days. When you choose to buy used instead of new, you’re instantly decreasing the demand for new items hence reducing the pressure on manufacturers to produce these items in large quantities.
A browser extension is a small software program that you can add to your web browser to enhance its functionality and customize your browsing experience. For example, Grammarly is a browser extension that checks your writing for grammar, spelling, punctuation, and style mistakes.
Faircado partners with more than 50 platforms selling second-hand products, such as eBay, Back Market, Grailed, Rebuy and Vestiaire Collective.
Faircado is entirely free for you. When you purchase something through us, our partners (the second-hand platforms) give a small commission, as a thank you for bringing one more customer.
All visual materials, such as team headshots, logos or typefont can be found in our media kit.
For further information regarding collaborations, interviews, official statements or media coverage, we recommend getting in touch directly with press@faircado.com.